Fosbury is a startup that provides a platform for companies to design iOS Passbook campaigns.
So whats Passbook?
Passbook is a feature for iOS 6 that allows you to store all of your digital tickets, boarding passes, store cards and coupons in one easy-to-access app.
Think of Passbook as an empty (digital equivalent) of a leather wallet that you just got given to you. It’s a lovely wallet but without ‘stuff’ to go in it it’s not very useful. So Apple have given you - within the phone and operating system - a beautiful, easy to use, convenient wallet that doesn’t ruin your clothes (when you collect more vouchers, membership cards, tickets, stored value cards etc..). Now you just need to ask your favourite merchants to send you a Passbook Pass instead of a plastic, or paper coupon, or an email confirm etc..
There are some companies that allow you to create a campaign in Passbook, like Passdock, PassSource, PassK.it, Passhop, WalletKit, PassRocket, and PassWallet,
The beauty of Fosbury is that it takes care of the whole process, not jut the design of the campaign.
- Design: Brands can easily design their own passes using a template based on their company’s available Twitter assets. Simply fill in any Twitter user name and create a beautifully designed pass in seconds. Users can also upload their own images, pick the color of their pass, and choose their text color.
- Campaign management: Set up a new Passbook campaign in three easy steps with details, notifications and distribution. Simply choose your template, fill out your campaign name, and set the number of passes you want to create. Each campaign receives its own description, and additional information including a barcode can be added. Brands and retailers can also search for and add location-based notifications based on the whereabouts of the Passbook user, and then send them push notifications once the consumer reaches one of the dedicated locations. Passbook campaigns can also be connected to the brand’s Facebook and/or Twitter accounts to post the pass directly to these platforms, or they can download HTML-code to include an “Add to Passbook” button on their website or in their e-newsletters.
- Campaign tracking and analytics: Once a campaign is distributed, a brand can easily track the number of passes that have been opened, installed and deleted. They can also add credits to a campaign and see how many credits have been used to date.