I´ve always been very interested in the relationship between business and technology. Especially on how companies apply technology to solve problems in a more efficient way. To get more customers, to build better products, to give a better service to their customers, to be more efficient,etc. In short, to be a much more competitive organization.
With the rise of new social technologies (today this process is faster than ever) we see two types of companies: the ones that understand the process and take advantage of it and the slow ones that are resistant to change.
This is getting very dynamic and if you don´t get it and you don´t keep up with the new social technologies you´ll be simply out of the game soon. And that´s sad, it´s not only cold statistics, but real people losing their jobs. Yes, what do you think happens when companies are not longer competitive ? They fire people. And if the company is big. Well, they fire A LOT of people. So this is serious stuff.
It´s not just about software and internet and geeky stuff (like many C-level managers think).
It´s about: are we going to be in the market in the next 5 years or are we going to be kicked out of the game by a player we didn´t even know existed.
That, of course, is not the case for all slow, non innovative companies. Big companies can always buy smaller players to keep up (in fact, there is a lot of that happening today). But well, I´ll be posting much more about this.
How is your organization coping with new social technologies? Do you have a Social Business strategy already?
