Contact forms are an essential part of any website and it’s part of the communication with your community. Apart from a ‘Contact Us’ form you will also need other means of communication between you and your possible customers Because, if your visitor or customer needs help, they usually want it now. So, you want to help them but what you don’t want is to annoy people with filling in long contact forms and asking information that feels too private to give out. They don’t want to fill out a form and wait to see when, if ever, they get a response. Let people get in touch with you via email, the phone, and social media, and make that information available on your website.
But, since you need a ‘Contact Us’ form one way or the other you better use its full potential and optimize your contact form. A ‘Contact Us’ is after all an easy way to generate email addresses, however, it’s not that easy to generate leads out of a contact form. Maybe people will only ask you one single question or they just want to receive your free E-book. Whatever the reason for contacting you and filling in a form, the form must be short and clear.
Check out these 4 easy tips:
- Don’t ask your visitor to fill in unnecessary information. Is it really necessary to insist upon having someone’s phone number? Many people don’t feel comfortable giving out too much information. Reducing your form fields can increase conversion rates up to 12%!
- Make your form fields look attractive. If they’re clear, big and friendly looking people tend to fill in quickly because it looks easy. Use white space and colors for the buttons.
- Send a confirmation message so people know they submitted their information successfully. If you don’t send this message some people fill it over and over again thinking they didn’t do it right.
- Don’t use the default ‘Submit’ or ‘Invalid’. Use friendly language on your form that matches both your website and what you are asking people to do. There are usually far more ‘people friendly’ words that can be used to replace those old fashioned terms. Think of ‘Sign me up!’, ‘Start today!’, ‘Go’ or ‘Send Me My Free E-Book’.
Test the contact form on your own website, see how you can optimize it so visitors really want to sign up. Compare to other forms and adjust where necessary. Soon enough you’ll notice which adjustment got you those extra buyers!