There are plenty of sites that promise you mountains of followers such as TweetAdder, Tweepi or The Fanmachine (Facebook). You can automatically follow large groups of people and unfollow them again. This might seem very useful but ultimately gets you nowhere. Let’s check out two techniques:
1. Zombie Following Account (Facebook and Twitter): You can pay to a third party that will create fake accounts and seconds later you can meet your brandnew fans! This way you can add about 10,000 new followers. Yes, I know, this sounds great. Unfortunately, most of these followers have weird names and profile pictures of either pretty women or Twitter-eggs. Check it out for yourself and I’m sure you can find a few fake zombies here and there.
2. Agressive Follow Technique (Twitter): You can add hundreds of peope to your Twitter account, wait a while and then unfollow the ones that didn’t follow you back. This will surely keeps numbers rising. This, of course, goes agains the general terms of Twitter. Don’t get me wrong, there’s nothing wrong with unfollowing people. However, wouldn’t you like to build up a ore genuine community? This aggressive technique will only bring you the opposite.
5 reasons why you shouldn’t buy your followers:
1. Little or no commitment: you can have lots of fans and followers but if these people are not really interested in your content and you’re not really interested in their feedback, you end up having nothing. These people are not really part of your community and will probably never buy or donate anyway. Lots of fans, no leads.
2. Automatically adding followers is a form of spam. you’ll probably spam them with advertising for your site or product. People don’t like that. It’s not cool and the genuine followers will leave because of it.
3. It’s bad for your reputation. If you take yourself and your followers seriously, also be serious about carefully building your community. Just be honest in terms of content and community.
4. It will be noticed! The beauty of social media platforms is its transparant nature. You can’t hide followers with strange characters and numbers in their name. It is also weird and noticable if you have lots of followers on Twitter and not one comment on your website.
5. It’s a waste of precious time! Instead of creating new, authentic content you’re adding and unfollowing people. Yes, it’s automised but still takes time. And if your genuine fans turn their back on you it was all for nothing.
Buying followers is just pretty lame and leaves you empty handed. It’s better to measure engagement rather than counting the numbers. Figure out whether a post has been read, how long people have been on your site, which new features work and which don’t… A growing online presence just takes time and effort. In the end, the amount of followers doesn’t mean all that much.